Paid ads
Facebook & Instagram adsGoogle AdsTikTok adsLinkedIn & Pinterest adsCreative & testing
A/B testing systemAd creative & copyMedia planningTracking & data
GA4 & Google Tag ManagerMeta pixel & Conversions APIWeekly reportingPages that convert
Landing pagesQuizzes instead of formsWebsite audit & rebuildCase studies
Hybrid Power SolutionsGI Super ServiceBiocoiff’ZoRaw ChocolatesWhat clients say
Client testimonialsUpwork reviewsAll case studies
Facebook, Instagram, Google and TikTok ads for startups and small businesses. We launch on a budget you can afford, A/B test every week, cut what does not pay and put the money behind what works.
Six questions, one minute. No contract to start the conversation.
Google Ads test that brought Hybrid Power Solutions its first 5 solar installation leads
Toronto area · Google AdsReturn on ad spend on single purchase campaigns for Biocoiff’
France · Facebook adsCost per action on GI Super Service’s best campaign, held through Black Friday
Illinois, USA · Lead generationCampaigns tested, then the 4 winners scaled 20% a month
Biocoiff’ · Test, cut, scaleNumbers from our published case studies. Read them →
The A/B tubes in our logo are the whole method. Two versions go in, the numbers decide, and only the winner gets more money.
One platform, a budget you can afford to lose, and every ad built as a pair: same offer, one difference.
Each week one variable changes: the hook, the image, the audience or the page. Everything else stays put, so the result means something.
Losing ads stop fast, before they eat the budget. For Biocoiff’ we ran 28 campaigns and switched off 9.
Budget moves to what works, in steps, while we watch the cost per result. Biocoiff’s top 4 campaigns grew 20% a month.
Six things we set up for every client, and every one of them is tested before it gets more budget.
01
Prospecting, retargeting and catalogue sales, built on audiences we test instead of guess.
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02
Search, Performance Max and YouTube. Exact keywords against Google’s automation, side by side, then we keep the winner.
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03Hooks, images and short videos made in pairs, so every new ad teaches us something about your buyers.
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04GA4, Google Tag Manager, Meta pixel and Conversions API. Tracking is half the success: it is what the algorithms learn from.
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05A landing page per offer, a quiz instead of a long form, or a full audit and rebuild when the site is what holds the ads back.
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06What we spent, what it returned and what we test next, in plain words, every week.
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TikTok
LinkedIn
Pinterest
X
Startups and small businesses that cannot afford to waste a month of budget on a guess.
Profitable sales, not just clicks: prospecting, retargeting and repeat buyers.
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Calls and quote requests from the neighbourhoods you actually serve.
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Qualified leads at a cost per lead agreed before we spend.
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Launches into a new market, with the right audience found first.
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Bookings for every location, with one funnel the whole network can use.
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A proof of concept before you raise money or scale the team.
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“They are very analytical and focus strongly on numbers and metrics and will not sleep till they see the results they want. As a business owner, I personally really appreciated Test Ads’ commitment to our brand because you don’t always find this type of work ethic in today’s day and time!”
“Working with Test Ads has been a game-changer for our business. Their dedicated focus on cost-effective advertising has allowed us to generate quality leads and grow our presence in the solar installation industry.”
“Working with Test Ads has been a seamless experience. Their open communication and constant pursuit of new ideas have truly elevated our digital marketing efforts.”
“Test Ads has been instrumental in helping us maintain a successful cost per action while scaling our ad campaigns. Their data-driven approach and cost-effective strategies have ensured that our campaigns continue to deliver results, even during challenging peak seasons.”
“From the very first meeting, Nick stood out as a rare professional whose combination of skill, drive, and determination is hard to find…”Benito N. · Global Stem Cells Group · Upwork review, Oct 2025Read the reviews ↗
Test Ads exists because small businesses were being sold big-agency retainers they could not afford and results nobody could show. We start small, show the numbers, and grow only when the numbers say so.
Starts in advertising through research and psychology: a curiosity about why people buy.
Builds a freelance profile with a partner; the first international clients turn it into an agency of nine people.
The war in Ukraine breaks the team apart. Nick crosses Europe and settles in Canada.
Works with small businesses, startups and Fortune 500 companies, and is named in Upwork’s top 1% of marketers.
Founds an agency only for startups and small businesses, the ones other agencies too often overcharge.
Standard and Plus cost the same: two platform-months of work. Choose depth on one channel, or two channels compared head to head.
$2,000USD
Best for testing ads for the first time
$4,000USD
Depth: one channel, tested for two months
$4,000USD
Breadth: two channels, side by side for a month
Every plan, from Starter up, comes with all ten of these.
No. The plan covers our work. Your ad budget is paid to the platforms (Meta, Google, TikTok…) and we size it with you before launch, starting with what you can afford to test.
Small. Hybrid Power Solutions found its first five solar leads with a $220 Google Ads test. We will tell you on the first call what budget gives a fair read for your offer.
You can try the work for the first 14 days before committing. We explain the exact terms on the call, in writing, before anything starts.
It depends on how your buyers search and scroll. If you are unsure, Business Plus runs two channels side by side so the numbers decide.
Yes. We are based in Montréal and have run campaigns for clients in Canada, the United States and France.
The battle-tested checklist we use with clients, written for owners and founders who want to try before they hire anyone.
Answer six quick questions and Nick sends a test plan for your business: channel, budget, the first A/B pair and the result to aim for.
